Author: Iwona Fluda Date: 15.01.2026
Abstract
Moonshot Celebration is a simple idea: people write a short wish and send it to the Moon. They can do it for free, or they can choose a digital or printed certificate as a keepsake. This revised proposal is a three month MoonDAO pilot that tests whether “wishes to the Moon” can reliably grow MoonDAO’s community, create measurable engagement, and generate recurring revenue through a clear revenue share model. The lunar delivery component is executed in collaboration with LifeShip (lifeship.com).
Problem
MoonDAO is building the future of humanity in space, but most people still feel space is far away from them. Many want a personal and accessible way to participate in lunar exploration that does not require crypto knowledge. MoonDAO also benefits from quarterly sized initiatives that drive measurable community growth and create sustainable funding pathways. The Senate feedback highlighted that the scope must fit a single three month cycle, the budget needs detail, and the business model should clearly explain how revenue will be generated and how MoonDAO benefits financially.
Solution
Scope reduced to a three month pilot (single funding cycle)
We will run a focused “MoonDAO Wish Pilot” that delivers a MoonDAO branded participation funnel and a measurable go to market experiment for Moonshot Celebration, in collaboration with LifeShip (lifeship.com) for lunar delivery integration and mission packaging requirements.
What we will deliver in this quarter
1\. MoonDAO participation funnel \(MVP plus conversion optimization\)
- One MoonDAO landing page that explains the concept, sets expectations, and routes users to submit their wish.
- Clear options: free wish, digital certificate, printed certificate.
- Tracking and attribution (UTM links and referral codes) to measure wish submissions, conversions, and MoonDAO sign ups.
- Ongoing conversion optimization across the three months (copy tests, CTA tests, onboarding flow refinement).
2. Safety and quality controls (pilot level)
- Moderation workflow for flagged entries (spam, hate, illegal content).
- Submission rules and enforcement including one wish per participant where feasible.
3\. Revenue share and reporting framework \(business model clarity\) - Implement an explicit revenue share agreement for certificate sales and sponsorships attributable to MoonDAO tracked links.
- Establish a transparent reporting cadence and a simple ledger showing volume, conversion, gross revenue, costs (where applicable), net proceeds, and MoonDAO share.
4. Distribution and growth plan (scaled for a meaningful quarterly test)
- Three campaign waves (Discord and social) with a defined calendar.
- Partner and sponsor outreach with a structured offer (pilot packages) and measurable deliverables.
- Creator and community collaborations to expand reach beyond crypto native audiences.
5. Mission packaging and archive readiness (with LifeShip)
- Align with LifeShip on payload constraints, formatting requirements, and delivery verification needs for the wishes archive.
- Define the verification standard used to trigger “touched the lunar surface” certificates.
What is intentionally out of scope this quarter
- The full 25,000 wish target as a quarterly Key Result.
- Large scale exhibitions, NFT programs, or complex onchain systems.
- Multi country institutional rollout.
Alternative solutions considered
- NFT only model: faster monetization but excludes mainstream audiences and increases reputational risk.
- Simple form only: low cost but weaker narrative value and weaker monetization mechanics.
- Physical only artifact: powerful but slower and higher operational complexity.
Open questions to close during the pilot
- Confirm the operational and verification standard for “touched the lunar surface” used for certificate issuance.
- Finalize privacy minimalism and retention standards for any participant data needed for certificates.
- Finalize revenue share mechanics, cost reporting conventions, and sponsorship terms.
Future directions (post pilot)
- Scale to larger wish targets, education partnerships, and physical activations once the pilot proves conversion, community growth, and repeatable revenue.
Benefits
Core benefits to MoonDAO this quarter
- Community growth: a mainstream, emotionally resonant entry point into MoonDAO.
- Measurable engagement: clear tracking from wish submission to MoonDAO community sign up.
- Sustainable funding pathway: revenue share from attributable certificate sales and sponsorships, with transparent reporting.
- Brand positioning: MoonDAO as a steward of human meaning and imagination in the lunar era, not only missions and engineering.
Business model and revenue share
How revenue is generated
- Digital certificate purchases
- Printed certificate purchases
- Sponsorships and partner packages (pilot scale)
How MoonDAO benefits financially
- MoonDAO receives a revenue share from all attributable purchases originating from MoonDAO tracked links (certificates and any sponsor packages tied to MoonDAO distribution channels).
- Revenue share is designed to be simple to audit and easy to maintain, with weekly performance reporting and a monthly financial summary.
Proposed revenue share terms for the pilot (to be documented before launch)
- MoonDAO share: 25% of net proceeds from attributable certificate sales
* Net proceeds defined as revenue after payment processing fees and, for printed certificates, printing and fulfillment costs. - Sponsorship share: 50% of net proceeds from sponsor packages directly activated through MoonDAO tracked channels.
- Reporting cadence: weekly KPI update and a monthly revenue share statement.
Pilot expectations (scenario based) Conservative scenario (90 days)
- 25,000 wishes submitted
- 4% paid conversion (1,000 paid orders)
- Blended net contribution per order equivalent of 15 to 25 USD after costs
- Net pool: 15,000 to 25,000 USD plus sponsorship net proceeds
- MoonDAO share: 3,750 to 6,250 USD plus sponsorship share
Upside scenario (90 days)
- 50,000 wishes submitted
- 5% paid conversion (2,500 paid orders)
- Blended net contribution per order equivalent of 15 to 25 USD after costs
- Net pool: 37,500 to 62,500 USD plus sponsorship net proceeds
- MoonDAO share: 9,375 to 15,625 USD plus sponsorship share
These scenarios are intended to validate conversion, CAC assumptions, and the repeatability of the revenue share channel. The primary objective is to produce verified data that MoonDAO can use to decide whether to scale, iterate, or stop.
Risks
1. Conversion risk
How it could go wrong: people submit free wishes but do not purchase certificates, limiting revenue. Mitigation: structured distribution plan, A B messaging tests, conversion optimization, sponsor supported reach, and iterative creative refresh. 2. Mission timeline risk
How it could go wrong: lunar delivery schedule changes, affecting certificate timing and participant expectations. Mitigation: communicate timelines as mission dependent, issue participation confirmations immediately, and issue “touched the lunar surface” certificates only after agreed verification. 3. Reputational and content risk
Risk: harmful content submissions create brand risk. Mitigation: filters, manual review for flagged items, clear disallowed content rules, and removal process. 4. Privacy and compliance risk
Risk: mishandling participant data. Mitigation: minimize data collection, apply access controls, encrypt stored data, define retention rules, and document compliance posture. 5. Execution risk as a solo team
Risk: timeline pressure with a single contributor. Mitigation: strict scope discipline, weekly reporting cadence, and the ability to contract discrete tasks (analytics implementation, creative production, sponsor outreach support) within the approved budget if needed.
Objectives
Objective #1: Deliver a three month MoonDAO Wish Pilot that proves measurable community growth and establishes a transparent, attributable revenue share channel within 90 days.
Key Results for Objective #1:
- 25,000 valid wishes submitted through MoonDAO tracked links within 90 days
- 3,000 new MoonDAO community sign ups attributable to the campaign within 90 days
- 1,000 paid certificate orders attributable to MoonDAO tracked links within 90 days
- Revenue share reporting implemented with weekly KPI updates and one monthly revenue share statement (including attributed sales volume, gross revenue, costs, net proceeds, and MoonDAO share)
Member(s) responsible for OKR and their role: Iwona Fluda (Project Lead, execution, reporting, budget stewardship, coordination with LifeShip)
Team (Table A)
Project Lead Iwona Fluda:
Initial Team None. This project is executed by Iwona Fluda. Lunar delivery integration is in collaboration with LifeShip (lifeship.com).
Timeline (Table B)
Deadline for the project: End of Q1 funding cycle (three months from pass date).
Days after Proposal Passes \| Description 0 \| Proposal Passes 7 \| Finalize pilot scope\, tracking plan\, revenue share terms draft\, and reporting format 14 \| MoonDAO landing page live\, tracking links active\, moderation workflow defined\, sponsor kit draft ready 30 \| Campaign wave 1 launched\, weekly reporting begins\, partner outreach wave 1 45 \| Mid pilot review\, conversion optimization\, creative refresh\, sponsor outreach wave 2 60 \| Campaign wave 2 launched\, co marketing activations\, continued optimization 75 \| Campaign wave 3 launched\, press and community push\, finalize archive export requirements with LifeShip 90 \| Pilot completion\, final report delivered\, recommendations for scale\, iteration\, or stop
Transactions (Table C)
Transaction Type \| Amount \| Token Type \| Receiving Address Send \| 10\.0 \| ETH \| Project Multi\-sig \(TBD\)
Budget Breakdown (10 ETH)
LifeShip collaboration and mission integration support (coordination, payload formatting requirements, verification alignment, archive packaging readiness): 3.00 ETH Product and implementation (landing page build, analytics and attribution, moderation workflow, certificate automation, reporting dashboard): 3.00 ETH Marketing and distribution (creative production, paid distribution tests, partner activation collateral, community campaigns): 3.00 ETH Legal, privacy, operations, and contingency (terms alignment, compliance review, data retention policy, unexpected operational costs): 1.00 ETH
Total: 10.00 ETH
| Transaction Type | Amount | Token Type | Receiving Address | | :--------------- | :----- | :--------- | :---------------- | | *Send* | *10* | *ETH* | 0x736a8464b562534f8d12b7e28d8fa84977b3f8cd
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