Executive Branch Proposal Q4 2025 - Q2 2026#

Author: pmoncada#

Date Created: October 1st, 2025#

Abstract#

Over the past six months MoonDAO's executive branch has been focused on creating sustainable revenue via new initiatives and adding value to our core services like Citizens and Teams and the MoonDAO website, all while continuing to execute on the core functionality of community operations such as governance, incentives, and social media, while having an eye for how to reduce cost of maintenance for DAO operations by developing automations and workflows in-house. This proposal is an extension for six more months of budget, with the core deliverable being our flagship launchpad initiative to generate sustainable cashflows for the DAO.

Problem Statement#

Our core problem statement remains the same as last quarter, we are focused on generating sustainable revenues for the DAO and growing the core business. MoonDAO must achieve and maintain at minimum a three-year runway for the DAO indefinitely to sustain its operations comfortably. This means scaling revenue and decreasing operating costs such that the net outflow from the treasury is never projected to be more than ⅓ the total assets for the DAO on a yearly basis.

Solution#

MoonDAO’s current assets held across treasuries, including amounts owed to the DAO, are at \~$1,239,118 (+27% since last 6 months) as of this writing, not counting the value of MOONEY. This means that the net-outflow of the Treasury should not be more than $413,039 per year if we’d like to maintain a healthy 3-year runway while we scale up revenue in the organization.

Currently, the DAOs core operating costs (this budget) are $444,000 per year ($222,000 over 6 months x 2). This means that by the end of the 6 month period our goal is to increase annual recurring revenue to at least $31,000 per year to achieve a net outflow of no more than ⅓ the current assets of the DAO. If this cannot be achieved, then the DAO will need to cut operating expenses by reducing headcount or salaries of the executive team.

Current revenue streams for the DAO are:

This is up almost +65% since last proposal ($18,701). These numbers fluctuate a lot, and we have decided to grant founding Citizens a one year subscription increase to show our gratitude for them being the pioneers in the network, however the amount accrued reflects our current ARR capability.

Therefore with the current budget growth we are on track for a 3-year run-rate. However, we want to achieve full sustainability with the launchpad to achieve full positive cashflows for the DAO. This can come through a combination of the money raised on-chain for the team, the token market cap of launched tokens (locked for one-year and then streaming), or AMM fees.)

The current Executive Team for MoonDAO to achieve this goal is:

1. @pmoncada: Exec Branch Lead. Day-to-day operations include product development, sales, and management of the executive branch. Lead a daily standup to go over the day’s most pressing issues, set priorities, and review the team’s work. Ensure that ongoing projects and threads are getting the support they need and nothing falls through the cracks, as well as hosting a weekly talk with a guest at our townhall. 2. @ryand2d: Communications Lead. Day-to-day operations include managing socials across twitter, instagram, discord, and posting the weekly newsletter to the community, leading a weekly senate meeting to vote on proposals, as well as operations around our weekly AMAs with guests. Ryan also leads partnerships with other network members and coordinates with external teams. 3. @name.get: Web Dev Lead. Manages developer workflows and maintenance of our github and servers. Responds to tickets from bugs on our website, providing full-stack support and maintenance of the website. Testing and refactoring of code and creating automations and bots to support recurring operations at MoonDAO. 4. @jaderiverstokes: Smart Contract Lead. Manages the technical implementation of new systems at MoonDAO across smart contract development and full-stack. Works alongside @name.get on technical implementation and maintenance of systems. 5. @moguel. Software Development Intern. Web design, development, testing.

Each role will receive a fixed monthly payment every month, and the executive branch will also receive a reward on overall health of the DAO as follows: 1. A 2% reward will be computed as a percentage of treasury growth versus the previous quarter. 2. A 10% reward will be computed for net income to the DAO treasury.

The reward for (a.) will be computed as follows: 2% of Quarterly Treasury Growth as measured in USD, where Quarterly Treasury Growth (QTG) is computed as: QTG = AverageValueInUSD(Qn) - AverageValueInUSD(Qn-1) Where, Qn is the Nth Quarter, and AverageValueInUSD(X) is the average treasury value as measured in dollars computed by taking the treasury value every day at midnight in dollars over a quarter and averaging out the values.

The reward for (b.) will be computed as 10% of the annual yearly revenue of the DAO. For both (a.) and (b.) the reward will be in the form of the token that is received or has increased. In other words if the growth of the token or the income of the token is in MOONEY, then it will be in MOONEY. If it is in ETH, then ETH. If in DAI, then in DAI, and so on. If MOONEY then it would be in the form of locked vMOONEY for four years.

Furthermore a flex budget of $2,000/month will be added as discretionary funds by the Astronauts as needed to support the DAO with any unexpected bills or support for a project, as well as a $2,000/month budget to cover servers and subscriptions that the DAO uses.

Benefits#

* Follow-through on generating revenue for the organization using the new launchpad. * More consistent and reliable executive operations like governance, incentives, legal, and social support. * The community can remove the executive powers by passing a proposal through governance as outlined in the Constitution.

Risks#

* Not delivering the expected results and not bringing in the level of income to justify the expenses of the team. * The budget could be used in the wrong ways and abused. The 3/5 signers should be reviewing transactions and ensure that they are MoonDAO related and not abuses of the Treasury. There will be a quarterly transparency process where the funds can be accounted for.

Objectives and Key Results#

Objective #1: Demonstrate a path to sustainable operations for MoonDAO long-term by scaling revenue generation. Key Results for Objective:

• Increase on-chain ARR to $100,000+ using the Launchpad and Space Acceleration Network.
• Maintain and operate the launchpad, adjusting the system based on real-world feedback.
• Launch our first launchpad flagship launchpad initiative, and raise +$1M for the initiative.
• Launch the first small goal crowdraise (five figures) within 1 month to demonstrate all aspects of the system from launch to success. This will be an in house raise, independent of external partners.
• Member(s) responsible for OKR: @pmoncada, @ryand2d

Objective #2: Manage executive functions for the DAO to operate securely, quickly, and efficiently for one year. Key Results for Objective:

• Manage the budget to support executive functions at MoonDAO for 6 months.
• Build a voting table and proposal management system to replace our current governance stack.
• Ensure 100% up-time in proposal cycles (no missed cycles due to glitches), and bug fixes within at least 5 days of notification.
• Proposal throughput up to at least 8 project proposals per quarter.
• Member(s) responsible for OKR: @pmoncada, @ryand2d

Objective #3: Grow Space Acceleration Network and improve utilization of services available to Citizens & Teams. Key Results for Objective:

• Increase Citizen count from 150 to 250, representing a 66% increase and 1.11 ETH ARR (~$4.7k USD)
• Ensure that at least 50% of Teams are utilizing jobs listings and marketplace services available in the Space Acceleration Network, ie additional 12 jobs listings, and 12 new marketplace listings.
• Increase Team count in the Network from 20 to 25 (a 20% increase).
• Host 1:1 calls with at least 10 Teams in the Network to find out what challenges they face using the Network and/or blockchain, and how we can help them overcome that, what services they do or do not find useful, and what else they would like to see.

Budget Justifications#